HI! Nice to meet you!

I’m Beatrice Clerici and I’m a digital professional and trekking instructor.

I founded and manage the blog Il Mondo Secondo Gipsy dedicated to outdoors and mountains, inspiring enthusiasts and members of my community in choosing their next destination and activities.

For any information you wish to have, you can write an e-mail to, I will be happy to hear from you! In the meantime, let me tell you something more about who I am and what I do!

My degrees

I have a bachelor degree in Foreign Languages for Communication and Business at the Catholic University of Milan, a special curriculum that combines the study of foreign languages ​​with communication.

I have a master degree in Management and Marketing of the Pharmaceutical Industry and a master degree in Digital Marketing as well.

Furthermore, I am a Trekking Instructor associated with CSEN, an institution regognized by CONI (the Italian National Sport Federation).

What do I do and how we can collaborate

This is what I do:

  • I am a trekking instructor: I can teach good trekking practices to you or your clients;
  • Digital PR and content creation: I can promote your company and your products through the blog and social networks of Il Mondo Secondo Gipsy;

Trekking Instructor

As a trekking instructor I have a title to teach good trekking practices.

I can help you clarify some doubts related to trekking with an online lesson or with an educational path.

I can do this for you or for the customers of your accommodation facility.

Some topics that may be of interest to you or your guests are:

  • how to prepare for a trek
  • how to create an itinerary for your holiday
  • how to choose clothing and equipment the backpack
  • how to read topographic map
  • what to know about water and nutrition for trekking

… and much more!

I can also come to your hotel to give added value to your guests who love hiking.

If this meets your interest write me at for more information!

Digital PR

If you are interested in collaborating to promote your brand and your business, you might have already understood that I am also a blogger and content creator with a solid community.

Il Mondo secondo Gipsy is a mountain blog that:

> is active since 2014
> has been read by 217.000 people in 2023
> reaches 1 million people on social media every year

If you operate in business fields such as trekking, outdoors, nature or travel please write me, I can help you to promote:

  • places and destinations;
  • products and equipment for hiking and travel lovers;
  • hotels and accommodations in the mountains;
  • services for hiking and travel enthusiasts;
This is me during a blogtour

Here’s some examples of digital PR projects

  • Drafting SEO optimized articles to promote your brand and your products;
  • Social media advertising which can also include takeovers;
  • Blog Tours, sponsored trips and press tours to promote your destinations or tourism facilities;
  • Photo content that I’ll give to your for your company channels;

…and more!

These are just some ideas, by talking about your needs we will find together the right and personalized solution to achieve your goals.


Il Mondo secondo Gipsy has collaborated with many brands, you can find out who has chosen to collaborate with me for the promotion of their brand or territory easily.

Posts made following a collaboration are marked in the category “in collaborazione“.

Published books

With time, my passion for hiking resulted in the publication of trekking guides. I am the author of several hiking guides, published by Editoriale Programma, an Italian publishing house.

The guides are available online and in bookstores, find them on Amazon.

Training courses

In addition to my degree and master degrees in marketing, I possess many years of experience as a Brand Manager. Marketing is truly my daily business. Moreover, to be an active and well-trained content creator I took many courses.

Find them out in the drop down menus here below:

Digital marketing courses

Google Digital Training;

Master Digital Training by Linkedin Learning

E-mail marketing for lead generation by Studio Samo

Storytelling as a mindset by Studio Samo

Sell with l’Inbound Marketing by Studio Samo

Visual Strategy for l’Advertising by Studio Samo

Digital strategy by Studio Samo

Corporate Storytelling by Studio Samo

Digital Marketing Foundations by Linkedin Learning

Digital marketing for tourism

Course on Digital Channels and Tools to Selling Tourism Experiences


SEO for travel bloggers by Studio Samo

Complete SEO by Studio Samo

Advanced keyword research by Studio Samo

Core web vitals: User page experience by Studio Samo

Google Analytics Fundamentals and remarketing by Studio Samo

Seo Foundations by Linkedin Learning

SEO: Keyword Strategy by Linkedin Learning

Local SEO by Linkedin Learning

Social media management

Editoral Plan Studio Samo

Social Media Report and Content Analysis by Studio Samo

Social Media Strategy by Studio Samo

Instagram Marketing Strategy by Studio Samo

Influencer marketing on Instagram by Studio Samo

Know and manage your community by Studio Samo

Sell with Instagram Ads by Studio Samo

Social Media Marketing Foundations by Linkedin Learning

Social Media Marketing: Managing Online Communities by Linkedin Learning

Lead generation e communication

Lead Generation strategies by Studio Samo

Lead Generation with Facebook and Instagram by Studio Samo

Practical Influencing Techniques by Linkedin Learning

Persuasive Selling by Linkedin Learning

I can send all the certifications together with the media kit, if you wish so.

Contact me

Now that you got some information that may be useful to you, I kindly invite you to write me an email at, we can talk more about our next collaboration.

Let’s talk soon!

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